#contentstrategy #missiondriven #brandidentity #storytelling #IAMDSO Read "World Premiere: Troubled Water" to see this insight in practice. *Bonus: working strategically in this fashion also supports organizational voice coherency. Plan for an advance interview so your work can be maximized. Understand what you produce and when those assets will be needed. Takeaway: look at your content strategy holistically. This approach not only makes your time more valuable (critical for arts non-profits), but it provides enriching content to patrons who consume content differently. One interview can be used in print materials, crafted into a blog, and mined for quotes to use on social media and in emails, to name a few. Do you have a program book or gallery guide you distribute? Conducting an interview with upcoming artists can be used for numerous purposes or placements: think big. How do you create content to deliver mission and tell your brand story? Follow us for a series of 3 posts that offer insight on the DSO's content strategy all focused on this week's world premiere of Carlos Simon's new work "Troubled Water." Simon's DSO-commissioned work is centered on themes of the Underground Railroad and was written for Principal Trombone Ken Thompkins. #socialmediamarketing #musicmarketing #independentartist You see, four years in and there's still tons of opportunity to grow as an independent artist. When we started working together, she had. I started working with this artist, Lyrah, at the beginning of 2024. There is more opportunity to grow an audience and cultivate a following on Instagram than any other platform. Instagram Reels is still in its early stages, meaning the company is pushing more content than ever on that platform and trying to get new creators to post exclusively on Reels. YouTube Shorts and Snapchat are great for monetization.Ģ. YouTube Shorts, Instagram Reels, and Snapchat.ġ. If I wanted to grow a music artist's brand in 2024, I'd use this strategy. #HelpMeHelpYou #MicDropPressKit #ArtsHacker #PressKits #DitchPDF #ArtistBio The video is segmented to make it as easy as possible to find and act on what you need to accomplish. The video format is ideal as he walks you through each of these tasks, step by step. I especially love his section on why you need to ditch PDFs and use Google Docs. Learn how to choose the right photos and edit them to look their best across social media, craft compelling bios that are copy/paste easy for marketers to use, and organize your information for maximum impact. Tim reveals what individual artists need to use to create professional press kits that make it easier for promoters and journalists to showcase their work. After watching, I asked him if he would be willing to put together some intro content so we could turn it into a guest author post at ArtsHacker and I'm very glad he said yes. Guest Author Tim Corpus put together a how-to video on a topic near and dear to me: how to create a meaningful press kit. “THE DEVIL WEARS SUNGLASSES WHEN SHE LAYS YOU OFF!” #TimNapalmStegall #TimNapalmStegallSubstack #PunkJournalism #TheDevilWearsSunglassesWhenSheLaysYouOff #MusicJournalism #MediaIndustry #DigitalAge #JournalismCrisis #Pitchfork #Yahoo #CondéNast #AnnaWintour #Substack #FreelanceLife #JournalismEthics #TruthInReporting #EconomicRecession #SupportIndependentMedia #NapalmNation #Subscribe #FourDollarsMonthly #FortyDollarsAnnually #UpgradeYourFreeSubscription #BestWayToSupport They’d rather we all just shut up and sing.” All this and more dismay at the state of the field which supported me my entire life until now at The Tim “Napalm” Stegall Substack, where we can’t believe Anna Wintour wore her sunglasses as she shut down Pitchfork. People don’t need music news/criticism like they need *news* news, and they don’t seem to *want* real news. That’s why it hurts.And I’m afraid the truth is that music journalism might go before *journalism* journalism. And no, I don’t mean the ‘truth’ in quotation marks, which Alex fucking Jones will sell you along with a side of some of his water filters. The branding on her lightweight raincoat managed to cover her breasts, but she had to skillfully position her hand to avoid flashing anything down below.Īs for Kanye, he was fully covered, even up to his face, as he walked beside his naked wife.ĪT THE SUBSTACK The whys and wherefores of why so many media outlets are collapsing in the last month or two, putting a whole bunch of people (like ME!) out of work: “No, the news is not a marketplace, where you buy the info that fits your tastes or viewpoint. She wore only a sheer rain poncho to protect herself from getting wet as she and Kanye arrived at a music studio. Kanye West’s wife, Bianca Censori went completely naked under a transparent raincoat as it rained on Monday evening, Feb. Bianca Censori Turns Heads Going Boldly Bare: A Daring Outing with Husband Kanye West as She Dons a Transparent Raincoat
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